A Guide To Sonic Branding

What does your brand SOUND like? When most people are asked to think of memorable brands, they ‘see’ the logo, the colours, images and even think of the slogans that are associated with them. Being memorable has massive advantages in the value of the brand. But what about the often overlooked ‘sound’ of the brand?…

Hello and welcome.

Educator and musician, turned content marketer and social media buff. Tess is passionate about the arts, culture and education. She loves a good curry and can play ‘The Simpsons’ on saxophone in all 12 keys. Read on for more info…

What is literacy really?

I don’t know about you but I find literacy a slippery concept to grasp. Google ‘What is literacy?’ and you get this definition; “the ability to read and write” and “competence or knowledge in a specified area”. Dig a little further and you find blogs and videos on other kinds of literacies such as emotional, social, physical, cultural and media…